I am sure that almost everyone who decided to start their own business faced a client that is trying not to pay, so in the immortal words of Tom Cruise as Jerry Maguire: In my first company, my first invoice ever went unpaid. That’s how I started my business career […]

Are you a one-person “studio for [insert your thing]”, or even worse you don’t even have a website, and you just send around your Europass CV🤢? Before you decide who your ideal client is, you have to decide who you are for your ideal client. Cool? Cool. If you are […]

If you want to be a type of professional people want to work with – you need to know what you are offering beyond just the skills of your trade. I’m sure you already know thins on some level – but saying it out loud and putting it in writing […]