Are you a one-person “studio for [insert your thing]”, or even worse you don’t even have a website, and you just send around your Europass CV🤢? Before you decide who your ideal client is, you have to decide who you are for your ideal client. Cool? Cool. If you are […]

Let’s say it’s an ideal working day (no distractions or life complications), and you have five tasks to complete; One big task of 4h of work, and four smaller tasks of 1h of work. Which one do you take on first? The big one, or smaller ones? Why? Until recently, […]

If you want to be a type of professional people want to work with – you need to know what you are offering beyond just the skills of your trade. I’m sure you already know thins on some level – but saying it out loud and putting it in writing […]